Fox-and-clubs mark, dark on light only
Use on cream, pearl, white, pale paper, and other light surfaces.
Solid dark-green artwork with transparent eye, ear, cheek, and cutout details.
Vendor resources
Mackenzie logo standards, without the guesswork.
Download the corrected logo files, choose the right artwork for each surface, and review the production checks needed before proofs, signage, apparel, print, digital, or embroidery leave your desk.
These are separate surface-role artworks. Do not invert, recolor, filter, mask, blend, trace, or place either mark inside an improvised shape.
01 / Corrected marks
Choose by the surface under the mark.
The fox-and-clubs pair is the approved standalone mark system. The light-surface and dark-surface files are different constructions, not color alternatives.
Fox-and-clubs mark, light on dark only
Use on navy, forest green, dark photography, and other dark surfaces.
Purpose-built white outline artwork; do not derive it from the dark-green mark.
02 / Apparel & embroidery
Clothing vendors need a job-specific embroidery proof.
Most apparel work should use the fox-and-clubs mark without the wordmark. Embroidery is not a generic logo download: the file, thread, backing, placement, and finished size all need to agree before production.
Nominal target envelope
1.5 in H
1.0 in W
Fit the native-proportion mark inside the nominal 1.5-inch-high by 1.0-inch-wide envelope. Do not stretch the mark to force both dimensions.
Light garments
Use solid dark-green artwork. Preserve the transparent facial detail and native proportions.
Dark garments
Use outlined light artwork. Reject filled-white faces, washed-out detail, and improvised background shapes.
Required embroidery specs
- Artwork
Fox-and-clubs mark only
Do not use a wordmark or rebuild the mark from a PNG, screenshot, or PDF.
- Target envelope
1.5 in H x 1.0 in W
Fit native-proportion artwork inside this envelope; do not force both dimensions.
- Digitized file
Job-specific DST
DST depends on size, fabric, stabilizer, thread, placement, and machine setup.
- Approval
Physical sew-out required
A digital mockup is not enough for final approval on apparel or soft goods.
Send with every apparel proof
- Garment item, SKU, material, and garment color
- Placement, orientation, and finished logo size
- Thread brand plus exact thread color numbers in writing
- Backing or stabilizer recommendation for the garment
- Stitch count, DST version, and proof shown at actual size
- Photo or sample of the physical sew-out before production
Do not begin bulk production
Hold until the physical sew-out is approved for the exact garment, placement, thread, and size. A reused DST from another garment or size should be treated as a new proof.
03 / Companion files
Use the smallest logo family that still names the club clearly.
The guide treats lockups, wordmarks, face marks, and the fox-and-clubs mark as different tools. The circular badge is an approved self-contained merchandise mark. Do not rebuild one family from another.
Logo Lockups
Use a lockup when the mark and club name must travel together. The primary lockup is preferred; use the secondary lockup when the logo will be very small and the fox face must stay more visible.
Wordmarks
Use the stacked wordmark when there is adequate space. Use the single-line wordmark only when space is limited.
Approved Circular Badge
Approved for merchandise, including embroidered headwear. Use only the supplied self-contained badge artwork and preserve its rings, proportions, and colors.
Face Mark
Use the fox face only when the wordmark or full name is visible nearby. Use the fox-and-clubs mark when a standalone mark is needed.
Fox face in forest green
04 / File guide
Use the right file for the job.
The brand guide is for decisions and proof approval. Artwork must come from supplied production assets, never from screenshots or copied PDF elements.
Everyday reference and proof approvals
UseBrand guide PDF, available upon request
RuleUse the PDF for brand decisions and proof review when supplied. Do not place, copy, extract, trace, screenshot, or convert artwork from the guide.
Print, signage, and scalable artwork
UseApproved SVG; supplied EPS only when required
RuleUse the approved surface-role production asset. Never derive, retrace, recolor, or convert it.
Digital, decks, and office documents
UseApproved SVG or supplied transparent PNG
RuleChoose DARK_ON_LIGHT_ONLY or LIGHT_ON_DARK_ONLY. Do not enlarge PNGs or use them for signage.
Embroidery
UseJob-specific DST plus written thread specification and physical sew-out
RuleDST is specific to size, fabric, stabilizer, thread, placement, and machine setup.
05 / Scale & space
Protect legibility before production.
Identity elements can scale up or down, but vendor proofs should preserve clear space, native proportions, and the recommended lower limits.
Maintain minimum clear space around identity elements equal to at least half the width of the logo. More space is preferred when the artwork is near trim, stitching, hardware, seams, busy imagery, or other brand marks.
- Logo lockup
- Minimum height1.2 in
- Fox face
- Minimum height0.65 in
- Fox-and-clubs mark
- Target envelope1.5 in H x 1.0 in W
- Stacked wordmark
- Minimum height0.25 in
- Single-line wordmark
- Minimum height0.05 in
06 / Do not derive
The common mistakes are all preventable.
Most incorrect proofs come from treating surface-role artwork as a color swap. Use the supplied role-specific file and leave it unchanged.
Do
- Use the provided files without modification.
- Match light artwork to dark surfaces and dark artwork to light surfaces.
- Keep the transparent face, cheek, ear, and outline details intact.
- Scale proportionally and keep clear space around the mark.
Don’t
- Do not invert, recolor, filter, mask, blend, trace, or redraw artwork.
- Do not use the white outline artwork on a light surface.
- Do not fill the fox face white on a dark surface.
- Do not place a transparent mark in an improvised circle, square, badge, or panel.
Incorrect proof examples
Examples marked with an X should be rejected before proof approval. They are shown only to make the production mistake clear.
Wrong surface
Do not use the outlined light artwork on cream, pearl, white, or other light surfaces.
Inverted face
Do not invert or rebuild the solid mark to create a filled-white face on dark fabric. Use LIGHT_ON_DARK_ONLY instead.
Improvised badge
Do not put a transparent mark inside an invented circle, square, patch, panel, or badge.
Stretched mark
Do not stretch, squeeze, redraw, trace, or force the logo to match a fixed box.
07 / Color & type
Use the current core palette, plus supporting colors when supplied.
The vendor defaults are the current website and design-system colors. The four core colors carry most production work; supporting neutrals and editorial accents appear in some Mackenzie materials and should only be used when the approved proof calls for them.
Use these values as the current vendor reference. For print, embroidery thread, signage, leather, metal, paint, and fabric, match against a physical swatch or vendor proof before production.
Core colors
Forest Green
#18342a
RGB 24, 52, 42
PMS 3435 U / 3308 C
Primary brand color
Sage Green
#2f5a48
RGB 47, 90, 72
PMS 7727 U / 625 C
Secondary green
Navy
#0c1d2a
RGB 12, 29, 42
PMS 289 U / 2380 C
Dark backgrounds
Gold
#dfbd42
RGB 223, 189, 66
PMS 102 U / 107 C
Accent only
Warm neutrals
Cream
Warm light surface
#f5f2ed
RGB 245, 242, 237
PMS verify by process
Pearl
Lightest paper surface
#faf8f5
RGB 250, 248, 245
PMS verify by process
Warm Gray
Secondary text and rules
#aca599
RGB 172, 165, 153
PMS Warm Gray 1 U / 4176 C
Sand
Soft supporting surface
#c7b3ac
RGB 199, 179, 172
PMS 2310 U / 2310 C
Charcoal
Warm text and detail
#4d4939
RGB 77, 73, 57
PMS 5825 U / 2327 C
Editorial accents
Burgundy
Restricted editorial accent
#461a1b
RGB 70, 26, 27
PMS 3523 U / 4102 C
Rust
Restricted editorial accent
#6f2d14
RGB 111, 45, 20
PMS 167 U / 1675 C
Immortel Infra G1
Primary display typeface for headlines, lockups, and elegant typographic moments. Vendors should use their own licensed copy unless Mackenzie confirms redistribution rights for a specific job.
Founders Grotesk
Secondary typeface for body copy, UI elements, production notes, and supporting text. Vendors should use their own licensed copy unless Mackenzie confirms redistribution rights for a specific job. Do not recreate the wordmark in a font.
08 / Proof review
A proof is ready only when artwork, surface role, proportions, and production method agree.
Place the current approved production asset supplied with the job.
Select the file by surface role, not by color preference.
Place the artwork unchanged: never convert, derive, invert, recolor, trace, or filter.
Preserve proportions, clear space, and minimum size.
Reject hollow, washed-out, or improvised-background versions.
For embroidery, require job-specific DST, written thread colors, and an approved physical sew-out.
Need a file that is not listed?
Email [email protected] with the intended use, surface, size, production method, and proof deadline. Brand guide PDFs, EPS, and embroidery DST files are supplied only when they match the job. Vendors should use their own licensed font copies unless Mackenzie confirms redistribution rights for the specific job.