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Press kit

Everything you need to tell The Mackenzie Club story accurately and beautifully.

About

The Mackenzie Club

“The club is named for Dr. Alister MacKenzie, widely considered golf's greatest course architect. MacKenzie believed golf should be enjoyable for players of every skill level and bring people together in a spirit of camaraderie.”

Short description

50 words

The Mackenzie Club is a private social club for golfers in West Austin, built as a second golf home. Eight TrackMan suites anchor a clubhouse with chef-driven dining, recovery, and spaces to work and gather. Designed by Michael Hsu Office of Architecture at 260 Addie Roy Road. Opening spring 2027.

Full description

150 words

The Mackenzie Club is a private social club for golfers in West Austin, built as a second golf home. It brings serious practice and club life together, whether a member has an hour or a whole day.

Eight TrackMan simulator suites, a PuttView putting lab, PGA coaching and a fitting studio put golf at the center. A chef-driven Dining Room, The Den, a Recovery Suite, golf performance training, executive workspaces and meeting rooms make room for the rest of a member’s life. The members lawn and patio provide settings for gatherings and time with family and friends.

Designed by Michael Hsu Office of Architecture, the clubhouse spans approximately 33,000 square feet across three floors at 260 Addie Roy Road. Named for Dr. Alister MacKenzie, architect of Cypress Point and Royal Melbourne, it pairs a shared reverence for the game with a spirit of fellowship. The club is targeting spring 2027.

Key facts

Opening
Spring 2027
Location
260 Addie Roy Road, Austin, TX 78746
Size
33,000 SF across three levels
Design
Michael Hsu Office of Architecture
Simulator Technology
TrackMan + PuttView
Membership
Individual, Family, Junior Family
Dave Rogenmoser, Founder of The Mackenzie Club
Founder

Dave Rogenmoser

Dave Rogenmoser is the founder of The Mackenzie Club. Previously co-founder and CEO of Jasper, an AI technology company, Dave spent a decade building companies in the digital world before turning to his passion for golf and community. The Mackenzie Club grew from a simple realization: the best part of golf was never the scorecard. It was the people.

“I will steam and cold plunge at 8 a.m., host clients over lunch in a golf suite, hit wedges at dusk, then have a nice dinner with my wife. All in one place.”
Dave Rogenmoser, Founder
Brand assets

Logos & usage

Choose the mark by the surface beneath it. The light- and dark-surface versions are different artwork and must never be inverted or recolored.

The two fox-and-clubs files below are the approved pair. Dark on light keeps the cheeks and interior shapes correct on pale surfaces; light on dark is a purpose-built outline for navy, forest green, and dark photography.

Approved fox-and-clubs pair

Fox-and-clubs mark, dark on light only

Fox-and-clubs mark, dark on light only

SVG
Fox-and-clubs mark, light on dark only

Fox-and-clubs mark, light on dark only

SVG

Other marks

Fox mark in forest green

Fox mark in forest green

PNG
Fox mark in sage green

Fox mark in sage green

PNG
Circle badge

Circle badge

SVG

Lockups

Primary lockup in forest green

Primary lockup in forest green

PNG
Secondary lockup in forest green

Secondary lockup in forest green

PNG

Wordmarks

Wordmark in sage green

Wordmark in sage green

PNG
Wordmark in white

Wordmark in white

PNG
Stacked wordmark in forest green

Stacked wordmark in forest green

PNG
Stacked wordmark in white

Stacked wordmark in white

PNG

Do

  • Use provided files without modification
  • Maintain minimum clear space around the logo
  • Use on solid backgrounds with sufficient contrast
  • Scale proportionally when resizing

Don’t

  • Stretch, rotate, or distort the logo
  • Add effects like shadows or gradients
  • Place on busy or low-contrast backgrounds
  • Recreate in different fonts or styles
Visual identity

Color palette

Use RGB and HEX for digital, and Pantone PMS for print. Always verify colors in the intended medium.

Core colors

Forest Green

#18342a

RGB 24, 52, 42

PMS 3435 U / 3308 C

Primary brand color

Sage Green

#2f5a48

RGB 47, 90, 72

PMS 7727 U / 625 C

Secondary green

Navy

#0c1d2a

RGB 12, 29, 42

PMS 289 U / 2380 C

Dark backgrounds

Gold

#dfbd42

RGB 223, 189, 66

PMS 102 U / 107 C

Accent only

Warm neutrals

  • Cream

    Warm light surface

    #f5f2ed

    RGB 245, 242, 237

    PMS verify by process

  • Pearl

    Lightest paper surface

    #faf8f5

    RGB 250, 248, 245

    PMS verify by process

  • Warm Gray

    Secondary text and rules

    #aca599

    RGB 172, 165, 153

    PMS Warm Gray 1 U / 4176 C

  • Sand

    Soft supporting surface

    #c7b3ac

    RGB 199, 179, 172

    PMS 2310 U / 2310 C

  • Charcoal

    Warm text and detail

    #4d4939

    RGB 77, 73, 57

    PMS 5825 U / 2327 C

Editorial accents

  • Burgundy

    Restricted editorial accent

    #461a1b

    RGB 70, 26, 27

    PMS 3523 U / 4102 C

  • Rust

    Restricted editorial accent

    #6f2d14

    RGB 111, 45, 20

    PMS 167 U / 1675 C

Visual identity

Typography

Primary typeface

Immortel Infra G1

A modern take on 16th century engravings. Used for headlines, display text, and elegant typographic moments. Available in Roman and Italic.

Aa Bb Cc Dd Ee

The Mackenzie Club

Licensed typeface. Contact for font files

Secondary typeface

Founders Grotesk

A contemporary amalgamation of classic grotesks. Used for body copy, UI elements, and supporting text. Available in Regular and Italic.

Aa Bb Cc Dd Ee

0123456789

Licensed typeface. Contact for font files

Media assets

Photography & renderings

High-resolution images for press and media use.

Entry Lobby

Entry Lobby

Interior

The Den Bar

The Den Bar

Lounge

The Den

The Den

Lounge

Executive Office Lounge

Executive Office Lounge

Interior

Golf Simulator Suite

Golf Simulator Suite

Technology

Putting Lab

Putting Lab

Technology

Restaurant

Restaurant

Dining

Pro Shop

Pro Shop

Amenities

Men's Locker Room

Men's Locker Room

Amenities

Wellness Studio

Wellness Studio

Wellness

Fitness Studio

Fitness Studio

Wellness

Sauna

Sauna

Wellness

Tented Members Lawn

Tented Members Lawn

Outdoor

Family Movie Night

Family Movie Night

Outdoor

Outdoor Terrace with Fire Pits

Outdoor Terrace with Fire Pits

Outdoor

Outdoor Patio

Outdoor Patio

Outdoor

Patio Seating

Patio Seating

Outdoor

Grotto

Grotto

Outdoor

Aerial View

Aerial View

Outdoor

Club Exterior

Club Exterior

Exterior

Use the download icon on any image. Please credit The Mackenzie Club.

Get in touch

Press contact

For media inquiries, interview requests, or additional information, please reach out.

260 Addie Roy Road, Austin, TX 78746

Opening Spring 2027

mackenzieclub.com