Privacy Policy

1723 Ventures LLC, a Texas limited liability company doing business as The Mackenzie Club ("we," "us," "our," or the "Club"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you apply for membership, become a member, use Club facilities, visit our website, receive communications from us, or otherwise interact with the Club.

This policy is intended to reflect current planned operations. Certain Club systems, including the final member booking system and some facility technology settings, may be finalized closer to opening.

1. Information we collect

1.1 Information you provide

• Contact and account information, including name, address, email address, phone number, date of birth, membership category, household designation, and member identifiers.
• Membership-intake and administration information, including intake responses, referral information, background-verification information when applicable, approval and membership status, historical founder tier where applicable, and signed agreements or acknowledgments.
• Payment and transaction information, including billing address, payment status, transaction identifiers, charge history, and payment-method details processed through approved third-party payment processors. The Club does not intentionally store full payment-card or bank-account numbers outside approved payment processors.
• Professional, preference, emergency contact, dietary, accessibility, health, waiver, and safety information that you choose or are required to provide for membership administration, services, events, wellness amenities, personal training, or emergency response.
• Household and minor information, such as name, date of birth, relationship, waiver status, reservation or amenity-use details, and parent, guardian, or sponsoring-member consent records.

1.2 Information collected through Club operations

• Reservation, cancellation, no-show, access, check-in, facility usage, dining, event, guest, and account-charge records.
• Security footage and access-event information in common areas for safety and security. The Club does not place cameras in locker rooms or restrooms.
• Golf and performance data from simulator, putting, fitting, instruction, or related systems, including swing, ball-flight, putting, session, scoring, and performance-trend information. Video may be collected when enabled or requested for instruction, fitting, safety, or performance review. The vendors and equipment used for these functions may change.
• Website, email, and technical information such as IP address, device type, browser type, pages viewed, email engagement, form submissions, and basic analytics data.

1.3 Biometric identifiers

The Club does not intentionally collect or use biometric identifiers to identify a person, and biometric-identification features are disabled by default. Golf-performance telemetry, ordinary video and photos, access-event records, and security footage are treated as operational, safety, instructional, or performance data rather than biometric identifiers unless the Club or a vendor processes them to identify a person through a biometric characteristic. Before enabling any biometric capture or identification feature, the Club will implement a separate written program that includes prior notice and consent, limited purposes, vendor and disclosure controls, security safeguards, and a retention and destruction schedule as required by applicable law.

2. How we use information

• To conduct membership intake and review, administer memberships, manage Household Members and guests, maintain accounts, and provide Club services.
• To process payments, reconcile transactions, collect amounts owed, and maintain legal, tax, and accounting records.
• To manage reservations, facility access, safety, security, staffing, service quality, capacity planning, and Club operations.
• To provide golf, fitting, wellness, dining, event, personal training, and other requested services when available.
• To communicate about membership, reservations, policy updates, operational notices, events, and Club news.
• To conduct basic website, email, and operational analytics and improve Club systems and services.
• To enforce Club documents, prevent fraud or unauthorized access, respond to incidents, comply with law, and protect the rights, safety, and security of members, guests, staff, and the Club.

3. Analytics, marketing, sale, targeted advertising, and profiling

The Club may use basic analytics and email engagement information to understand website use, communications performance, and member or prospect interest. These analytics are intended for Club operations and communications improvement.

The Club does not sell personal data, including sensitive personal data. The Club does not currently use cross-site targeted advertising, retargeting pixels, or ad-platform audience sharing based on personal data. The Club does not currently process personal data for profiling in furtherance of decisions that produce legal or similarly significant effects.

The Club will not add targeted advertising, retargeting pixels, sale of personal data, or similarly significant profiling without first reviewing applicable notice, consent, opt-out, and vendor-contract requirements.

4. Information sharing and processors

We share information only as reasonably needed for Club operations, requested services, legal obligations, safety, a business transaction, or with consent. Service providers and processors may include payment processors, electronic-signature providers, CRM and communications platforms, email providers, booking and access-system providers, cloud-hosting and database providers, golf and wellness technology providers, security providers, IT support, insurers, professional advisers, and other vendors that support Club services. Specific vendors and systems may change.

The Club intends to require service providers and processors to use personal information only to provide services to the Club or as otherwise permitted by law, protect personal information, and support privacy-rights requests where applicable.

We may disclose information if required by law or legal process, to enforce Club agreements and policies, to investigate fraud or security issues, to protect safety, or in connection with a merger, sale, financing, reorganization, or transfer of all or part of the Club business.

5. Sensitive data and consent

The Club may collect sensitive personal data, including health information, waiver information, dietary accommodations, accessibility needs, emergency-contact information, wellness or personal-training information, and similar safety or service information. The Club processes sensitive data only with consent or as otherwise permitted by applicable law and only for disclosed safety, service, legal, and operational purposes. The Club does not sell sensitive personal data.

Consent may be captured through signed agreements, waivers, forms, electronic acknowledgments, account settings, written requests, or other Club-approved workflows. The Club should not collect sensitive data through informal workflows when a waiver, consent, or operational record is required.

6. Household Members, children, and minors

Membership is available only to individuals 21 years of age or older. Household children and other minors may be identified or included in Club records only as needed for household designation, waivers, bookings, amenity use, safety, legal, or operational purposes.

Before collecting personal information from or about a minor for waivers, bookings, amenities, events, golf-performance systems, wellness services, or other Club use, the Club requires consent from the parent or legal guardian, or from the sponsoring member where legally sufficient. The Club requires prior written parent or legal-guardian consent before using an identifiable minor in promotional material. The sponsoring member is responsible for ensuring minor guests and Household Members use Club Facilities consistently with Club rules and applicable consent requirements.

The Club does not knowingly collect personal information directly from children under 13 without appropriate parent or guardian involvement. If you believe a child has provided information without appropriate consent, contact privacy@mackenzieclub.com.

7. Data security

The Club uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These safeguards may include access controls, vendor controls, encryption or tokenization where appropriate, employee training, incident review, and periodic security review. No internet, electronic-storage, or operational system can be guaranteed to be completely secure.

8. Data retention

The Club retains personal information for as long as reasonably necessary for membership administration, services, legal, accounting, tax, safety, security, dispute-resolution, fraud-prevention, operational, and business purposes. Retention periods may vary by data type, legal requirement, vendor settings, account status, and operational need.

Golf-performance data, fitness or wellness data, video, security footage, reservation data, transaction records, signed legal documents, and CRM records are retained according to applicable Club settings, provider settings, legal obligations, and operational needs unless deletion is requested and no legal, safety, accounting, security, fraud-prevention, dispute, or operational exception applies.

9. Your privacy rights and choices

Texas residents may have rights under the Texas Data Privacy and Security Act, including the right to confirm whether we process personal data, access personal data, correct inaccuracies, delete personal data subject to exceptions, obtain a portable copy of personal data, and opt out of sale of personal data, targeted advertising, and certain profiling. The Club does not currently sell personal data or use targeted advertising as described above.

To exercise privacy rights, opt out of marketing, request access, correction, deletion, portability, or ask a privacy question, contact privacy@mackenzieclub.com. We will verify and respond to requests as required by applicable law. Even when a statutory exemption may apply, the Club may honor a verified request as an operational privacy choice when doing so does not conflict with legal, safety, accounting, security, fraud-prevention, dispute, or operational needs.

If we deny a privacy-rights request, you may appeal by contacting privacy@mackenzieclub.com and stating that you are appealing the decision. We will respond to appeals within the time required by applicable law.

10. Data breach response

The Club will evaluate suspected data incidents under applicable law and will provide legally required notices to affected individuals, regulators, or other parties when required. Texas law may require notice to affected consumers and electronic reporting to the Texas Attorney General for certain breaches affecting 250 or more Texas residents.

11. Third-party services

Club services may involve third-party websites, systems, devices, apps, or services, including payment, electronic-signature, CRM, booking, golf-technology, and communications providers. Their privacy practices may also apply when you interact with them. The Club is not responsible for third-party privacy practices outside the Club-controlled relationship or service.

12. Updates to this policy

The Club may update this Privacy Policy from time to time. Material changes will be posted on the Club website or communicated through appropriate Club channels and will apply prospectively after the stated effective date. Continued membership or use of Club services after notice means the updated policy governs future processing, except that the Club will obtain separate consent when applicable law or a prior commitment requires it for a new use.

13. Contact us